Real estate in Delhi NCR moves fast — and losing a lead because your salesperson forgot to follow up costs lakhs. A custom CRM for real estate built specifically for your business eliminates follow-up failures, shows you which portals are actually generating revenue, and gives your managers real-time visibility into every deal.
Why Real Estate Businesses in Delhi NCR Need a Custom CRM
- Average Delhi NCR builder gets 500–2,000 leads/month from multiple portals
- Without a CRM, 60–70% of leads are never followed up more than twice
- MagicBricks, 99acres, Housing.com all have different lead formats — a custom CRM unifies them
- Average conversion rate with proper CRM: 3–8% vs 1–2% without
Key Features of a Real Estate CRM for Delhi NCR
- Automatic Lead Import — Pull leads from MagicBricks, 99acres, Housing.com, IndiaMART, and your website automatically
- Lead Assignment Rules — Auto-assign leads to sales staff based on location, project, or round-robin
- WhatsApp Integration — Send property brochures, site visit confirmations, and payment reminders via WhatsApp directly from the CRM
- Property Inventory — Track which units are available, booked, or sold across all your projects
- Site Visit Scheduler — Book, confirm, and track site visits with automated reminders
- Commission Tracking — Calculate broker commissions automatically based on closed deals
- Follow-up Automation — Set escalating follow-up reminders: Day 1, Day 3, Day 7, Day 30
- Manager Dashboard — Real-time view of team performance, deals in pipeline, revenue forecast
Real Estate CRM Pricing — Delhi NCR 2026
Small Brokerage CRM
Price: ₹2–4 lakh
Lead management, follow-ups, WhatsApp, up to 10 users, web-based
Mid-Size Agency CRM
Price: ₹5–12 lakh
Portal integrations, mobile app, property inventory, site visit module, reports
Builder / Developer CRM
Price: ₹12–30 lakh
Multi-project inventory, booking system, payment milestone tracking, broker portal, advanced analytics
Free consultation and demo. Talk to our real estate CRM team →
How It Works: Lead to Booking in Your Real Estate CRM
Step 1: Lead submits inquiry on MagicBricks → auto-imported into CRM, assigned to salesperson
Step 2: Salesperson gets WhatsApp alert → makes call → logs outcome in CRM
Step 3: CRM schedules automatic follow-ups at Day 1, Day 3, Day 7
Step 4: Site visit booked inside CRM → confirmation sent via WhatsApp
Step 5: Site visit completed → unit selected → booking amount collected → CRM updates inventory
Step 6: Manager sees real-time pipeline — which leads are hot, which need attention
Need a Custom CRM for Your Real Estate Business?
Axis Software Solutions has built CRM systems for builders and real estate agencies in Delhi, Noida, Gurgaon, and Mumbai. Fixed price, source code ownership, 6 months free support included.
Frequently Asked Questions
What features does a real estate CRM need?
A real estate CRM needs lead management from portals (MagicBricks, 99acres, Housing), property inventory with status tracking, follow-up automation, WhatsApp messaging, site visit scheduling, and commission tracking for brokers.
How much does a real estate CRM cost in Delhi?
A basic real estate CRM for a small brokerage costs ₹2–4 lakh. A full-featured CRM for a builder or large agency with portal integrations and mobile app costs ₹8–20 lakh.
Can it integrate with MagicBricks and 99acres?
Yes. We build custom integrations that automatically pull leads from MagicBricks, 99acres, Housing.com, and IndiaMART directly into your CRM pipeline, with auto-assignment to your sales team.
About Axis Software Solutions: Delhi-based custom software company. We have built real estate CRM systems for builders, brokerages, and property agencies across Delhi NCR. Contact us for a free demo.